Title 24 of The California Energy Efficiency Standards was established in the
late 70's as a response to a legislative
mandate to reduce California's energy
consumption. As a major source of
energy loss, roof-top coatings with
high reflectivity are a key component
of these regulations. Cool roofs help
to lower a building’s energy
costs by increasing the reflective
properties of the roof deck and can
reduce roof-top temperatures up to
100 degrees.